Welcome to the Hive, Portal.
Kirk, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Portal is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US AV and security integration dealer mapped, the 4,500 that look like Galaxy Custom Audio Video and ZOME Smart Home Systems, and three campaigns we'd run for Portal in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Portal.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public directory of buyers, a founder-led marketing motion, and a sales cycle short enough to book meetings within weeks.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 2,700 to 4,500 more of your best customers?
You already have the dream ones: the AV & security integration dealers that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 2,700 to 4,500 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Galaxy Custom Audio VideoSpends way less time on proposals; wins clients on proposal professionalism.
- ZOME Smart Home SystemsCalls it the best proposal platform available.
- Simply Automated Inc.Finds it easier to use than any other industry solution tried.
- Tomorrow EntertainmentGets proposals done quickly and accurately with little learning curve.
Every cell is a AV & security integration dealer.
Every AV, security and smart-home dealer sits in a public directory or state license roll with employee count, trade lines and the owner's name. We build the list from AVIXA, Census NAICS data and state licensing boards, then time sends to trade show and hiring cycles.
You're the first supplier that comes to mind.
We'll actively monitor all 18,000 US AV and security integration dealers and reach out when the right signal shows up, so Portal is the first name an owner thinks of when proposal software comes up.
- New AVIXA Provider Directory listingAVIXA's public directory adds new dealer profiles as firms grow or rebrand.
- State low-voltage or alarm license issuedState contractor boards publish new C-7/C-10 or burglar-alarm licenses tied to expansion.
- Manufacturer authorized-dealer page additionBrand sites list new authorized dealers, a public signal of growth and new budget.
- Sales rep or project manager job postingIndeed and LinkedIn postings for sales roles track rising proposal volume.
- CEDIA Expo or ISC West exhibitor or attendee badgeTrade show rosters flag dealers actively evaluating new tools each season.
- Competitor software contract or forum churnPublic reviews and integrator forums flag dealers switching from legacy bidding tools.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from AVIXA Provider Directory, state contractor licensing boards, and manufacturer authorized-dealer pages. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Kirk, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.